Well, the cold and unrelenting Melbourne winter is officially upon us. The endless events, festivities and parties that defined the warmer months seem like years ago, and everyone in Melbourne bunkers down to endure the elements much like these little guys….
 

 
But while for most, inspiration seems to flow more freely in summer when the days are longer and people are in the mood to celebrate, it’s important for any brand to maintain a PR presence year-round.

 
So the question is how to go about achieving similar results in the ‘off’ months.

 
Well, for one, winter activities can be very effective as fewer events in the social calendar means there’s more opportunity for coverage.

 
Many clients suggest ‘holding off until the weather warms up’ to launch their new product or initiative, yet sometimes this mentality can work against them.

 
Organising creative events that play up the winter chill will often set chins wagging, and let’s face it – Melbourne’s social circuit will happy pose for a photo whether it’s 40 degrees or minus 4 degrees.

 
But events aside, winter can also be the perfect time to spruce up your website, re-brand or simply introduce new ideas into the marketing and PR mix.

 
So rug up and get creative!