Fleming's gold medal-winning 2010 Chelsea garden

Papermill Media is thrilled to be spearheading the public relations campaign for Fleming’s Nurseries as it gears up to enter its 8th garden at the world’s biggest flower show, the RHS Chelsea Flower Show in the UK.

Our client, Riviera Properties in The Australian

What a fantastic article in The Australian profiling East Gippsland’s property landscape and promoting one of our clients, Riviera Properties.

‘Triptych’ picked up two esteemed awards at the ceremony; one for Environmental Excellence and the other for Best High Density building. Papermill Media was appointed as the project’s PR consultant i

Triptych's breathtaking exterior

n July 2010, and has since achieved more than $900,000 of editorial coverage across a host of international, national, metropolitan, local and specialist publications.

We are delighted to now add ‘award-winning submission writing’ to our list of services, and congratulate Triptych’s developers, The Stable Group, on their well-deserved win. As you can see by the photos, Triptych has raised the bar for innovation and quality design, and it has been a pleasure to work on such a game-changing project over the past 18 months.

'The Heritage Apartments'

We are thrilled to be working on Sunland Group’s latest stunning project, ‘The Heritage Apartments’. A beautiful example of urban renewal, these four Heritage listed builldings have been transformed into 42 apartments overlooking the Plenty Gorge in University Hill.

Photography: Andrew Ashton

Papermill Media recently achieved front page news for ‘Triptych’ in the Financial Review.

 
But while for most, inspiration seems to flow more freely in summer when the days are longer and people are in the mood to celebrate, it’s important for any brand to maintain a PR presence year-round.

 
So the question is how to go about achieving similar results in the ‘off’ months.

 
Well, for one, winter activities can be very effective as fewer events in the social calendar means there’s more opportunity for coverage.

 
Many clients suggest ‘holding off until the weather warms up’ to launch their new product or initiative, yet sometimes this mentality can work against them.

 
Organising creative events that play up the winter chill will often set chins wagging, and let’s face it – Melbourne’s social circuit will happy pose for a photo whether it’s 40 degrees or minus 4 degrees.

 
But events aside, winter can also be the perfect time to spruce up your website, re-brand or simply introduce new ideas into the marketing and PR mix.

 
So rug up and get creative!

But the enormity of the revelation only hit home to most when its benchmark Melbourne store in South Yarra announced it would close its doors within the month.

And while book lovers Australia-wide are mourning the loss of what has been an established way of life for many years, it begs the question, what does this mean for magazines?

What will become of that obscure little mag that most newsagents had never heard of yet could always be found at trusty Borders?

And more importantly for PRs, how will the readers of those obscure little mags that are about to become a whole lot harder to find, be reached?

Many media professionals have been lamenting the steadily decreasing circulation figures across most magazines and printed newspapers in recent times, and of course, with less of your target demographic reading magazines, your message struggles to reach its intended audience through traditional forums.

So where to from here?

It’s a no brainer that we need to embrace the digital frontier, staying on top of the growing number of opportunities that now exist in cyber-space, forever searching for new and interesting ways to engage your audience through the ever-increasing independent and underground websites, e-newsletters and e-zines.

But what of those who WON’T seek solace online for their hard-to-find industry publications and their niche magazines, not in our lifetime anyway.

How will PRs ensure these hard-to-reach individuals will still be exposed to your client’s product or message?

PRs will have to break through the clutter, finding new ways to target key audiences that are both innovative and unique.

Harnessing the power of the traditional/new media cross-over that we are starting to see more and more, creating interesting and engaging web content that, given the right environment and just a weeny bit of luck, will go viral to make it to your TV news screens that evening.

In the meantime, it will be months, maybe even years before we can understand the extent of the void that Borders will leave behind.

I know I for one will miss thumbing through the pages of the endless books and magazines while killing some time at Borders….no matter how hard I try, staring down the barrel of a computer screen is never quite the same.

Papermill Media recently achieved editorial coverage for multi-award-winning developer, Riviera Properties in The Age’s luxury design lift-out, Living By Design.

Showcasing the extent of Riviera’s absolute-waterfront product while also spruiking the beauty of the Gippsland Lakes, this article alone generated a significant spike in enquiry for Riviera Properties’ current waterfront land.

Papermill Media recently achieved a front cover feature for luxury Southbank apartment building, ‘Triptych’.

The Sustainability Matters feature profiled the cutting-edge sustainable design elements that have made this impressive project a stand-out among industry leaders.

To date, Papermill Media has achieved over $350,000 worth of editorial value for this client across both national and international publications.