The game has changed.
Gone are the days when clients can rely on media coverage alone to get their message out – press releases and media briefings have been replaced by live tweeting and user-generated content, and just like that, the PR world will never be the same again.
At Papermill, we utilise the power of social, digital, influencers and PR to tailor multi-faceted campaigns that cut through the clutter to deliver real results.
PR has changed. So have we. Don’t get left behind.
A year in the fast lane!
In 2017 and 2018, Papermill was honoured to be featured in the Australian Financial Review’s Fast 100 list, making us one of Australia’s fastest-growing PR agencies for two years in a row.
The announcement holds huge significance for Papermill considering the business was started with nothing more than a laptop and a desk in a spare bedroom some nine years ago.
In that time, we’ve quickly outgrown two offices, launched multiple new service offerings and built a team of incredible people who are each the best in their field.
PR isn’t dead, it’s just never going to be the same again. We use the power of influencers, media and compelling storytelling to connect with our clients’ audiences in new and far-reaching ways.
Our event management team has extensive experience in bringing our clients’ brands to life and we pride ourselves on our creative event skills. Whether it be a media briefing, journalist lunch or a full-scale hallmark event, we are experts at creating memorable events that are delivered on budget and exceed our clients’ expectations.
Our dedicated in-house social media department allows us to take a truly integrated approach to our clients’ campaigns, ensuring brand messages are mirrored across social, digital, PR and communications.
We love using our creative thinking to create unique activation concepts that allow our clients to speak directly to their target markets, transcending the barriers of traditional media to connect and communicate key messages while creating a unique experience for audiences.
In a world that is continually adapting to the new ways in which we consume our news, we create bespoke content marketing campaigns that use the power of our clients’ owned channels to connect directly with their audience.
Our sister agency Paperweight is a creative content agency that brings brand stories to life through creative owned digital and social media assets. We see beyond the confines of an Instagram gird, and bring strategy and storytelling together to
create social content that speaks to your audience.