Papermill Media was excited to launch Greensborough Plaza’s new casual dining precinct – ‘Tables on the Green’, as part of a holistic media, digital and influencer campaign.
The campaign saw Papermill curate a progressive dining feast inviting some of Melbourne’s key media and influencers, with each progressive menu item showcasing one of the new food and beverage retailers launching within the precinct. Papermill Media’s responsibilities encompassed event and influencer management, event concepts, logistics, execution and styling. The event reached over 136,667 people via social media, with more than 25,000 likes received. This was in addition to our media campaign which achieved a circulation of over 1.7million.