Activations

Magnolia

By May 25, 2017 No Comments

Papermill has spearheaded a campaign for the launch of Magnolia, the final remaining high-end offering in St Kilda Road’s incredibly sought-after St. Boulevard project. Designed by Elenberg Fraser and featuring an incredible dedication to luxury amenity and a host of full-floor penthouse apartments, Papermill helped to bring this project to life via a dedicated PR, events and social media campaign.

Once such event involved our custom media wall, complete with real magnolias, and photobooth to encourage social sharing at a festival in Federation Square.