Activations

St. Collins Lane

By September 3, 2016 No Comments

Papermill is the ongoing PR, communications, social media and content consultant for St. Collins Lane following its successful relaunch in May 2016.

Formerly the old Australia on Collins, the site underwent a $30m redevelopment on behalf of LaSalle Investment Management, with Papermill managing the launch communications and a 500-person VIP launch event celebrating the centre’s rebirth as Melbourne’s newest fashion and dining destination.